Clients in the News

Complete Public Relations, a greenville public relations firm serving the Upstate doing pr in Greer, Easley, Spartanburg and Anderson

We have scored a lot of media hits for clients in the past week or so. Here are some of the highlights

·         Where the Trail am I on WYFF

If you are a business or non-profit in the Upstate and want to get coverage like this then give us a call at 864-289-9722.

On Corporate Culture: What It Is, and What It’s Not

Complete Public Relations, a greenville public relations firm serving the Upstate doing pr in Greer, Easley, Spartanburg and Anderson

I recently had a conversation with an HR manager of a company that I was not familiar with, and he described their culture as “start-up” culture. Now, there’s nothing wrong with start-up culture, if you’re actually a start-up. If you’re actually a company that began from a high-tech basement where people wear designer jeans and ironic glasses and have lots of strange geometrically shaped office furniture. But this company wasn’t exactly that. They had some cool edge to them, but they were really trying to retrofit that term start-up onto themselves. One of this manager’s points in making his start-up culture argument was that their office allows dogs. Well we have a cat. Does that make us the next Facebook? Nope. It would be great if it was that easy though.

Your culture doesn’t have anything to do with how your company describes itself. It has everything to do with what your company is. It has to do with the way you approach your work. The way you interact with clients. The values you were founded on, the way your office is decorated, even your office dress code. And it’s all of those things together that create a company culture. It’s not some cool term that you just make fit for as long as it’s in fashion. That’s not culture. That’s just fake. And the last thing any company wants is to be fake.

He is Risen

Matthew 28:1-10
After the Sabbath, at dawn on the first day of the week, Mary Magdalene and the other Mary went to look at the tomb. There was a violent earthquake, for an angel of the Lord came down from heaven and, going to the tomb, rolled back the stone and sat on it. His appearance was like lightning, and his clothes were white as snow. The guards were so afraid of him that they shook and became like dead men.

The angel said to the women, “Do not be afraid, for I know that you are looking for Jesus, who was crucified. He is not here; he has risen, just as he said. Come and see the place where he lay. Then go quickly and tell his disciples: ‘He has risen from the dead and is going ahead of you into Galilee. There you will see him.’ Now I have told you.”

So the women hurried away from the tomb, afraid yet filled with joy, and ran to tell his disciples. Suddenly Jesus met them. “Greetings,” he said. They came to him, clasped his feet and worshiped him. Then Jesus said to them, “Do not be afraid. Go and tell my brothers to go to Galilee; there they will see me.”

Let it….pr?

Complete Public Relations, a greenville public relations firm serving the Upstate doing pr in Greer, Easley, Spartanburg and Anderson

One of 2014’s most popular movies to date has been the Disney animated film Frozen. I think I know more adults that liked it than kids. The story centers around two sisters, Ana and Elsa, but Elsa has a problem in that she’s isolated as a snow queen for the majority of the movie. But she’s not evil. Just misunderstood. Hmm. Sounds like a PR problem if I’ve ever heard one.

She’s got a few things working in her favor though, as long as she leverages them. For starters, she’s got a few great advocates on her side. Her sister Ana leads a motley cast of characters up a mountain and through a blizzard to prove to everyone that she’s not evil. And then there’s the loveable snowman Olaf, whose deadpan one-liners make even the iciest of queens friendly. With these two on her side, Elsa eventually finds acceptance again in her kingdom. The lesson here? Find some quality spokespeople and keep ‘em around.

I do think Elsa missed some other opportunities for PR that could have gotten her off that mountain sooner though. For instance, the whole kingdom only saw the negative aspects of snow. Yeah, it’s cold, and wet, but what about the positive aspects? Ice skating, skiing, hot chocolate? All of those warm fuzzy things? If Elsa had had someone to highlight those things, the kingdom residents may have been a lot friendlier a lot earlier.

Related to a positive perspective on her winter wonderland, Elsa could have used some solid event marketing a lot earlier in her story. By the end of the movie, everyone is ice skating and having a grand ole time in the town square. Where was the professional event staff to make those magic moments happen from the beginning? If you want to create memories that last, you’ve got to bring in the people who know what they’re doing.

Luckily, we’re really good at all of the above, and would have made a great PR team for Elsa. Who knew that Disney could be so instructive?

Latest Woodlands at Furman Challenge results

Woodlands at Furman logo

GREENVILLE, SC – A road race in the Woodlands at Furman’s backyard brought out 14 seniors over the weekend.

On the men’s side, 92-year-old Alvin Rampey was the points leader followed by Don Pierce and Ron Davis. The points win in the weekend’s Furman 5K pushed Rampey to fifth overall in the standings. The year-to-date leader is Bill Beckwith followed by Bob Chandler, David Spark and Billy Clinkscales.

The Furman 5K’s women’s leader was Joy Bailey followed by Lola Amcher and Margery Brett. For the year, Octavia Childress is the leader followed by Anne Brooks, Bailey, Amcher and Sandi Hardaway.

The Woodland at Furman Challenge was started in 2011 in conjunction with the Greenville Track Club as a way to promote physical fitness amongst Upstate residents age 65 and older. Points are awarded using a formula that takes in both race finish as well as the age of the competitor.

The Woodlands is sponsoring the Challenge because of its commitment to healthy senior living in the Upstate. It is a Life Care community that added Masterpiece Living, which assists visionary communities who are already leading the industry with their wellness commitment, to become places where residents and staff alike seek to better themselves.

About The Woodlands at Furman:

The Woodlands at Furman is a premier non-profit continuing care retirement community owned and operated by a local board of directors and managed professionally by Greystone. The 22-acre campus is located on the Swamp Rabbit Trail adjacent to Furman University. It offers all four level of continuing care housing with the added financial assurance of Life Care. Residents enjoy a wide range of amenities – enabling them to continue an active and engaged lifestyle. For more information, please visit

Johnson named 2014 South Carolina Young Entrepreneur of the Year


GREENVILLE, S.C. – The U.S. Small Business Administration has named Tammy Johnson, the owner of Liquid Catering and The Old Cigar Warehouse, the 2014 South Carolina Young Entrepreneur of the Year.

One of the South Carolina Small Business & Advocacy awards, the Young Entrepreneur of the Year honors an individual under 30 years old whose business has demonstrated extraordinary growth and innovation and a strong commitment to the community.

“In only three years, Ms. Johnson has built a business that has not only experienced tremendous growth, but has also established itself as a force in the hospitality industry. What makes this is even more remarkable is the fact that she accomplished this all before the age of 30,” said Elliott Cooper, director of the SBA’s South Carolina District Office.

Johnson started Liquid Catering in 2011 literally from the garage in her Greenville home after seeing the need in the marketplace for a special event bartending company. She quickly grew from a one-woman operation to having more than 50 employees because of the demand.

In 2012, she undertook renovations of a former auto repair store in downtown Greenville to become the headquarters of Liquid Catering. In 2013, she saw the opportunity for a second revitalization project and opened the Old Cigar Warehouse, an event venue located in a historic building in downtown Greenville as well.

Johnson’s entrepreneurial spirit goes beyond work as she is an active young leader in the community.

She is a past chairwoman of PULSE, the Greenville Chamber of Commerce’s young professionals group, and served on the Chamber’s LEAD committee for two years and was key in that program’s name change. In addition, she served on the Chamber’s Finance Committee, started a two-year term on the Board of Advisors this January and is a graduate of Leadership Class 39.

In 2012, Johnson was appointed to the City of Greenville Accommodations Tax Advisory Committee. She also serves as volunteer Bar Manager for Euphoria and is a member of the Upstate Bridal Association.
“I am deeply honored to be receiving this award,” Johnson said.

About Liquid Catering:
Liquid Catering specializes in providing top-shelf bar elements for all occasions. Liquid Catering offers the most experienced bartenders and mixologists in the region, providing an array of services from wine tastings and weddings to corporate functions and non-alcoholic events.  The company employs 40-50 people, ensuring it can handle even the largest of events. Liquid Catering can also furnish security guards, cocktail servers, caterers, promotional models and more.

For more information, or to book Liquid Catering for your event, visit

About the Old Cigar Warehouse:
Located at 912 S. Main Street across from Fluor Field in the West End, the Old Cigar Warehouse features more than 7,000 square feet of event space, an open catering policy and full event support, allowing the venue to deliver a seamless event.
The Old Cigar Warehouse was built in 1882 and historically used as a warehouse for cigars and cotton. With 45-foot-high ceilings, exposed brick and stained floors, the warehouse is sure to inspire the most creative of events.
Learn more at

Youth Programmers host Inventors Expo


GREENVILLE, S.C. — Greenville’s newest technological innovators aren’t from CU-ICAR or tech start-ups.

They’re students, and these young programmers are bringing their inventions to life at the iT2Pi Inventor’s Exposition on Sunday, April 27, at Furman University’s Timmons Arena.

The afternoon event will include exhibits and demonstrations of program participant’s projects, including a weather station, an EHealth Monitor, and a LED Public Art Installation. Visitor’s exhibits include the Wade Hampton High School Robotics Team and Sanders Middle School. Participating students and local technologists will also lead tutorials on inventing with microcomputers and micro-controllers.

Students begin learning to code and program in the summer using Raspberry Pi, a microcomputer specifically designed to introduce students to programming. As the program progresses, students move on to more complex systems. The expo aims to demonstrate what these students have learned while applying technology to social matters, cultural enrichment, and artistic expression.

The event is free and open to the public, and is a great opportunity for technology mentors and business leaders to experience the future of Greenville’s tech industry.The expo will be held from 1-5 PM in the Herring VIP Suite of Timmons Arena. All attendees are registered to win door prizes, including an Android Tablet and a Google Chromecast.

About iT2Pi

IT2Pi aims to cultivate interest in technology and its applications in students across grade levels, inspiring students to become the next generation of inventors and preparing them for meaningful entry into the technology jobs pipeline. In doing so, the program also reduces income barriers to STEM opportunities by offering low or no-cost classes and software. Students enrolled in the program begin learning to code in the summer, and present their creations at an inventor’s expo the following spring. IT2Pi is an outreach program of Fresh Start SC. For more information, visit